9

Beauty & The Beast

Dear Readers,                                                                                                                          Hitting an end towards the year, we must’ve had several highlights on some good and ugly social media examples! Here are my top picks of 2013’s Beauty & the Beast

Beauty
Water is Life “Hashtag Killer”                                                                                                
Have you witnessed the social media phenomenon in the hashtag platform labelled as “#firstworldproblems“? The term was originally phrased by users of Twitter to compliment posts about trivial life afflictions adding an exaggerating element on how big their problems are. For example:                                                                            

“Need to have a shower, but that would involve getting out of bed #firstworldproblems”

Image  

        Source from adverblog      

 However, thru this recent campaign, Water is Life has successfully utilised the actual meaning of the hashtag,implying that it really is a Real Problem. During the succession of the campaign, it has successfully raised 1 million dollars worth of clean water. This remains my favourite because users of Twitter began to utilise the hashtag in turn to raise awareness of the need for clean water message instead of describing their own situations. 

 Which just proves staying relevant to your consumers are important eh? 😉 

Beast 
Onto the “beasty” side of things! 
The problem with viral marketing is that negative comments are generated and spread around very easily. 

American Apparel
With the recent Hurricane Sandy happening earlier in the year, the clothing brand American Apparel decided to mechanise it as a promotional opportunity and sent out an email blast communicating “The Hurricane Sandy Sale”, accompanied by the insensitive caption “In case you’re bored during the storm”. 
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Source from abcnews

The brand suggested that a majority of their customers would be inside their homes with nothing to do and cozying up. What’s worse, instead of apologising, American Apparel CEO Dov Charney responded to the backlash by saying “We’re here to sell clothing. I’m sleeping well at night knowing this was not a serious matter.”
Not a very smart move American Apparel!!! 

The lesson to take here is that however strong the brand is, and may routinely mix humour with social issues, you should never capitalise on a serious crisis. 

What’s your 2013 highlights? Or any other year for that matter 😉
Toodlessss!! 

C’est La Vie, 
GC

Source
Adverblog ll Imediaconnection ll Searchenginejournal ll Socialmediatoday

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9

Rise of the Gamification Era

 Bonjour Readers! 

It’s been over a week since I’ve yet to posted anything, my condolences to anticipating subscribers, but this “chic” has been busy!  😉

But I do hope that ya’ll are well. Anyways .. BACK TO MY AWESOMENESS

 This week, we’ll be putting our “nerd caps” on,

Image

Source: Blogging4jobs

and we’ll be talking about …. GAMES! Girls, I know to us it might not seem very interesting, but those adorable Dumb Ways to Die games or the recent Minion Rush application is apart of a brand’s marketing scheme! 

“Play is not the opposite of work.” Instead, think of play as being at the root of gamification and when done well, people can engage in playful activities and still do business at the same time” -Dr. Stuart Brown

Gamification is the integration of game mechanics or game dynamics into a website, service, community, campaign or work.(Blogging4jobs)                                                                                                  Here are three basic functions of games:

1)   Presents a Delightful Head Fake

Brands are promoting the use of games as their growth strategy, because customers are being marketed to without them realising it. Regardless of whether the game has a strong correlation with the products itself. Customers who are engaged with the game that is attention grabbing and interactive, are reluctant to think that it is provided for their entertainment. The game would thus serve as a trigger to remind customers of the brand and simultaneously check out the sections of the brands webpage or research more about it.

2)   Create Brand Advocates

Users who are highly fascinated by the game played would most probably invite their friends to come play along, through both social media platforms and word of mouth. Raising the awareness of the brand in totality. 

3)   Deeper Impressions

Just as repeated songs or advertisements gradually sink into our thoughts, the same principle is applied to the interactivity of games. It encourages users to remember who the brand is and what they stand for. 

Companies are, in my opinion, bringing their marketing tactics to the next level of merely straying in advertising platforms. It is not enough to inform customers, but simultaneously entertaining them is slowly becoming a required landmark. 

What do you think of the gaming era ?

Check out Magnum’s Pleasure Hunt game, I promise you it’s entertaining.                            Tell me your high scores 😉 

C’est La Vie! xx 

GC

References 

Sparksheet , Social Media Today , Social Media Examiner