2

The Hidden Clues of Iphone 5s

Fellow Geeks,

With Apple’s recent release of yet another Iphone on the 11th September 2013, were you as astonished as I was regarding the spontaneity of it?
There existed no formal pre-release promotion or hype as it did with it’s previous products, rather, I was greeted one morning with a “Hey Iphone 5s has been released!”.
Image
Picture courtesy of Wallgood

But in all seriousness, Apple’s promotional strategy has made every element beneficial to the company, and ironically relies on the role of customers to do the advertising tasks on their behalf.
Here are some important points which I’ve observed form their strategy:

  • Secrecy
    Apple has attempted to ‘hide’ during the process of innovating their models. Unlike other technology companies where brands would intentionally promote it’s exciting product developments to create an anticipating link, Apple has decided to let it’s customers create rumours and decide for themselves what ‘ideally’ would be the next Iphone generation. No confirmation of the innovation’s characteristics are predetermined until the release of the product.
  • Leaks
    Within the period of release, the company has dropped several hints or leakages such as, a wider screen, which I suspect Apple intentionally does to tease it’s customers. The leaks however, ignites a hype among customers in conjunction to their ideal improved version of the gadget, which results in customer discussions and probable arguments.
    Screen Shot 2013-09-12 at 2.43.21 PM
  • Social Buzz
    As noted, the majority of Apple’s promotion happens online, within technology forums such as Mac Rumors Forums, Mac World, Whirlpool ForumsThe firm occasionally sends out invitations to notable techno icons to Apple interview events to spread the message online.
  • Pre-order
    The idea of ordering products before the date of release was to built on the feel of anticipation. Loyal Apple and tech fanatics would most probably sign up to this,the news of which was also spread over the internet.
  • Sudden Release
    The unanticipated release of Apple’s new products within a short span of time, which was also officially announced online through Youtube channels and forums, left customers who were initially not expecting to focus the attention to Apple.

“Apple’s promotional strategy seems to relate to an investigation process, where customers act as detectives on behalf of the general public to piece the puzzles of leakages forming the final idealised product, which will be when Apple releases the product”

Image
Picture courtesy of
 Financial Post

Due to it’s established brand and strong customer loyalties, Apple didn’t have to deliver traditional communications to it’s customers, rather customers would take on the proactive role in this context, to find out the latest details.

Do you think Iphone’s promotional strategy would survive on the long run?
Tell me what you beautiful minds think!

C’est La Vie!xx
GC

9

Rise of the Gamification Era

 Bonjour Readers! 

It’s been over a week since I’ve yet to posted anything, my condolences to anticipating subscribers, but this “chic” has been busy!  😉

But I do hope that ya’ll are well. Anyways .. BACK TO MY AWESOMENESS

 This week, we’ll be putting our “nerd caps” on,

Image

Source: Blogging4jobs

and we’ll be talking about …. GAMES! Girls, I know to us it might not seem very interesting, but those adorable Dumb Ways to Die games or the recent Minion Rush application is apart of a brand’s marketing scheme! 

“Play is not the opposite of work.” Instead, think of play as being at the root of gamification and when done well, people can engage in playful activities and still do business at the same time” -Dr. Stuart Brown

Gamification is the integration of game mechanics or game dynamics into a website, service, community, campaign or work.(Blogging4jobs)                                                                                                  Here are three basic functions of games:

1)   Presents a Delightful Head Fake

Brands are promoting the use of games as their growth strategy, because customers are being marketed to without them realising it. Regardless of whether the game has a strong correlation with the products itself. Customers who are engaged with the game that is attention grabbing and interactive, are reluctant to think that it is provided for their entertainment. The game would thus serve as a trigger to remind customers of the brand and simultaneously check out the sections of the brands webpage or research more about it.

2)   Create Brand Advocates

Users who are highly fascinated by the game played would most probably invite their friends to come play along, through both social media platforms and word of mouth. Raising the awareness of the brand in totality. 

3)   Deeper Impressions

Just as repeated songs or advertisements gradually sink into our thoughts, the same principle is applied to the interactivity of games. It encourages users to remember who the brand is and what they stand for. 

Companies are, in my opinion, bringing their marketing tactics to the next level of merely straying in advertising platforms. It is not enough to inform customers, but simultaneously entertaining them is slowly becoming a required landmark. 

What do you think of the gaming era ?

Check out Magnum’s Pleasure Hunt game, I promise you it’s entertaining.                            Tell me your high scores 😉 

C’est La Vie! xx 

GC

References 

Sparksheet , Social Media Today , Social Media Examiner