Checking-In ?

Bonjour Beautiful Geeks,

Are you the type to purchase a cup of coffee or warm danish cruffins just for the sake of hogging a cafe’s internet? 
Well I’ve got good things ahead for you! 

The well renown social media platform, Facebook, has just recently announced its partnership with the Internet company, Cisco, on the 2nd October 2013. The agreement involves offering free Wifi to customers of a certain establishment as long as individuals check in to a business on Facebook. It offers a fast way to access free Wifi by simply checking in on Facebook. Regular posts about the business will then continuously update customers.
Image

Source CMO

The two firms will thus be targeting more cafes, shops, hotels and public hubs, specifically small or recent establishments, in the hope of peaking their interests. The developed “checking in” element, will not only grant businesses the ability to showcase more promotions to their customers, and increase brand recognition, but also the opportunity to familiarise themselves with their customers. 

Guest access provisioning for most companies is a brutally difficult thing. First-time users have to set up a name and password. Among a lot of demographics, Facebook has become the de facto authentication method.  -Zeus Kerravala

Based on the data provided in Cisco Customer Experience Report 2013, 39 percent would share personal information in exchange for more discounts, personalized services, and sales promotions.This recently developed program instilled in Facebook would in my opinion decrease the required effort of businesses in researching about their customers. Previously, customers could also check in their locations on Four Square or even Facebook. However it doesn’t grant access of customer profile as this. 
Look how cheap we get sometimes! tsk tsk… 

Feel like you’re exposing yourself too much to businesses? Don’t worry, certain demographic information such as your real age (notice the bold font 😉 ),   residency, gender etc. will be the points of interests for these businesses. Check ins could also be set as private, and automated as well. So your late night endeavours and scandals are safe!! 

So BG’s, would you trade your profile for free Wifi? 
I’m definitely unsubscribing my internet at home! hahaha! 
Hope they get Starbucks to do it.

C’est La Vie! xx
GC

Business Insider ll CMO ll Newsfactor

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8 thoughts on “Checking-In ?

  1. I think its a good idea to check in with facebook to get free wi-fi. It seems like more of a balanced trade off then one usually sees with brands seeking access to your facebook. I tend to be pretty apprehensive about allowing companies access to my Facebook, usually when something pops up asking for access or to post on my behalf, I click no. However, I could see myself definitely doing this whilst travelling as wi-fi can be hard to get then, so If I really needed it I would do it, but doubt I would if I was just in a store/cafe in Melbourne. The private check-in feature is interesting though, I would consider that… interesting post!

    • Yes, I am actually quite reluctant in sharing my private information, just to access internet :p but it’s free!! I doubt that there’s any effect on customers being updated of the brand’s page. As I would either ignore them or unfollow them

  2. Cool! FB is going into another level with businesses and customers. You mentioned that this allows a cafe visitor to use wifi, as long as they’re checked in to the cafe on FB? I’m a bit confused. So when we checked in, we will directly ‘like; the cafe’s FB page? or? If yes, we can straight away unlike the cafe’s page once we’re done hanging out there then

    • hey risa!! sorry for the confusion, but yes, you get free wifi!! As long as you check in (sign up) to the brand’s page. SO you would put in your demographic details. Not only follow them. More like a sign up page?

  3. Hi Grace! This is really scary to find out! I dont think i will everrrrr use the “free” wifi in cafes in the future if it really requires me to submit my info 😛 I reckon i will just stick with my personal internet assess!

    • Hi Danson! Yes, the idea is pretty scary, selling your profile just for the sake of information :p but don’t you think that it has actually been an existing marketing research gimmick, where companies would ask u your contact profiles in exchange for free vouchers of some sort? It may just be that the idea has been recently published, but not recently invented 😉

  4. Exploiting your own customers? Well, that’s what everybody does. In the upcoming days we’ll just be keep on getting watch by Obama and the gangs

    • Greetings VC!
      Yes, I do think that the political groups are constantly stalking us! But without us realising, we are already subscribing for things that allow companies to gain access to our profiles! creepy!

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