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6

Ebay to “I”bay

Follow it. Find it. Make it yours.

That’s the new tagline for the infamous online marketplace boasting their new interface. Ebay announced their plan of making their marketplace more manageable for both buyers and sellers.

Have a look at their new page, users can now follow other users, collections or interests, establish their own profiles and curate their collections. This might seem like Ebay has decided to move towards a social media outlook. The new interface could be rumoured to mimic the functions of the social media site Pinterest. Where Ebay has allowed users to categorise their products or likes within a labelled portfolio, and users can even chose to share their likes!

The new interface is definitely more appealing and less messy than the previous ones. I’m even starting to enjoy spending time on the site trying to make my profile appealing. Yikes!
Not a good predictor for my future expenses.
How do you users think about the new interface? Yay or Nay?

Xx,
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10

Have You Heard a Coke?

To my fellow Coke/Spotify fans,
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Source AdNews

Following the Share a Coke campaign which launched last summer in social, outdoor and digital platforms. Coke has yet revealed another creative experience for its customers. The new edition to the campaign has integrated the use of Spotify to undergo this idea.  

The aim of the campaign is to help Australians reconnect with their friends and family, whilst reliving special memories through the sharing of music. This could be assessed thru the QR codes and URL printed on the Coke cans. The series of Coke bottles between the years 1938 to 2012 will be launched, along with the QR codes and URL link printed on the packaging. The codes will thus link customers using their mobile phones or into their Spotify desktop program, to 50 significant songs based on the year printed on the Cola pack.              Image

Source Opinions of the Lab
The campaign will run until December, promoting the fact that now, consumers will not only be able to share Coke cans specialised to their loved ones, but also through the use of music, nostalgic memories linked to that certain period and Coke packaging, could also be shared and relived. This movement marks the first time Coke has ever advertised on a local musical platform. 

music is a universal connector for people across cultures and generations, as well as an emotive connector 
-Lucie Austin, Coca Cola South-Pacific Marketing Director

This is their current Spotify interface

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Source Coca-Cola Company 

Which not only allows users to share tracks, but engaging users globally through pinning their favourite places alongside their music, using Facebook Places. 

Reminds you of some companies creating a playlist on Spotify such as Herbal Essences, trying to connect with their customers on a melodious level doesn’t it? It’s amazing recognising the efforts of such a big company like Coca Cola, still attempting to promote itself so extravagantly. This will hopefully encourage customers to buy Coke bottles not only for the sake of drinking it, but also unlocking the 50 tracks and collect iconic Coke packaging. 
It certainly does revolutionise the way brands will need to promote and engage themselves in the current societal context. 

C’est La Vie! Xx
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Campaign Brief ll Marketing Mag ll Coca-Cola Company

8

Checking-In ?

Bonjour Beautiful Geeks,

Are you the type to purchase a cup of coffee or warm danish cruffins just for the sake of hogging a cafe’s internet? 
Well I’ve got good things ahead for you! 

The well renown social media platform, Facebook, has just recently announced its partnership with the Internet company, Cisco, on the 2nd October 2013. The agreement involves offering free Wifi to customers of a certain establishment as long as individuals check in to a business on Facebook. It offers a fast way to access free Wifi by simply checking in on Facebook. Regular posts about the business will then continuously update customers.
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Source CMO

The two firms will thus be targeting more cafes, shops, hotels and public hubs, specifically small or recent establishments, in the hope of peaking their interests. The developed “checking in” element, will not only grant businesses the ability to showcase more promotions to their customers, and increase brand recognition, but also the opportunity to familiarise themselves with their customers. 

Guest access provisioning for most companies is a brutally difficult thing. First-time users have to set up a name and password. Among a lot of demographics, Facebook has become the de facto authentication method.  -Zeus Kerravala

Based on the data provided in Cisco Customer Experience Report 2013, 39 percent would share personal information in exchange for more discounts, personalized services, and sales promotions.This recently developed program instilled in Facebook would in my opinion decrease the required effort of businesses in researching about their customers. Previously, customers could also check in their locations on Four Square or even Facebook. However it doesn’t grant access of customer profile as this. 
Look how cheap we get sometimes! tsk tsk… 

Feel like you’re exposing yourself too much to businesses? Don’t worry, certain demographic information such as your real age (notice the bold font 😉 ),   residency, gender etc. will be the points of interests for these businesses. Check ins could also be set as private, and automated as well. So your late night endeavours and scandals are safe!! 

So BG’s, would you trade your profile for free Wifi? 
I’m definitely unsubscribing my internet at home! hahaha! 
Hope they get Starbucks to do it.

C’est La Vie! xx
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Business Insider ll CMO ll Newsfactor