It’s been over a week since I’ve yet to posted anything, my condolences to anticipating subscribers, but this “chic” has been busy! 😉
But I do hope that ya’ll are well. Anyways .. BACK TO MY AWESOMENESS
This week, we’ll be putting our “nerd caps” on,
and we’ll be talking about …. GAMES! Girls, I know to us it might not seem very interesting, but those adorable Dumb Ways to Die games or the recent Minion Rush application is apart of a brand’s marketing scheme!
“Play is not the opposite of work.” Instead, think of play as being at the root of gamification and when done well, people can engage in playful activities and still do business at the same time” -Dr. Stuart Brown
Gamification is the integration of game mechanics or game dynamics into a website, service, community, campaign or work.(Blogging4jobs) Here are three basic functions of games:
1) Presents a Delightful Head Fake
Brands are promoting the use of games as their growth strategy, because customers are being marketed to without them realising it. Regardless of whether the game has a strong correlation with the products itself. Customers who are engaged with the game that is attention grabbing and interactive, are reluctant to think that it is provided for their entertainment. The game would thus serve as a trigger to remind customers of the brand and simultaneously check out the sections of the brands webpage or research more about it.
2) Create Brand Advocates
Users who are highly fascinated by the game played would most probably invite their friends to come play along, through both social media platforms and word of mouth. Raising the awareness of the brand in totality.
3) Deeper Impressions
Just as repeated songs or advertisements gradually sink into our thoughts, the same principle is applied to the interactivity of games. It encourages users to remember who the brand is and what they stand for.
Companies are, in my opinion, bringing their marketing tactics to the next level of merely straying in advertising platforms. It is not enough to inform customers, but simultaneously entertaining them is slowly becoming a required landmark.
What do you think of the gaming era ?
Check out Magnum’s Pleasure Hunt game, I promise you it’s entertaining. Tell me your high scores 😉
C’est La Vie! xx